A Scent-themed LIFE MAGAZINE "Proust"
Focusing on the moments when scent stimulates the senses and memories, the magazine provides inspiration that connects the past with the future under the theme of ｢A stylish and rich way of life that fills the body and soul with "Scent"｣.
By deeply exploring the connection between scent and the senses, including culture, fashion, beauty, music, art, and lifestyle, the magazine provides readers with new experiences and insights.
Concept
A stylish and rich way of life that fills the body and soul with "Scent"
Focusing in the influence of scent on memory and emotion. With a focus on scent, we will provide information on self-expression that enriches the body and mind from a variety of genres, such as culture, fashion, and beauty.
By introducing legendary cultural figures, celebrities, creators, and artists active in various fields, and proposing values and lifestyles that aim for inner fulfillment and harmony befitting the "Kaze no Jidai" ("Era of Wind"), the magazine will provide readers with new insights and inspiration for a richer way of life.
Culture : Old and new trends and cultural/social movements
Fashion : Trend style trends, hot brands, designers, styling, etc.
Beauty : Focusing on industry professionals, we introduce trends/points in hair, makeup, cosmetics and skin care
Music : Introducing music, new releases, music videos, music events, etc., focusing on artists as well as industry professionals
Art: Contemporary art and design trends, interviews with artists and art industry professionals
Lifestyle: Tips and topics related to health, wellness and mindfulness
A stylish and rich
fragrant lifestyle
Proust
Scent-themed
life magazine
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LIFE MAGAZINE "Proust" focuses on the moments when scent stimulates the senses and memories.
Provides readers with new experiences and insights by deeply exploring the connection between scent and the senses, including culture, fashion, beauty, music, art, and lifestyle.
With the theme of "The intersection of memory and scent", the magazine provides inspiration that connects the past with the future.
Publish bimonthly on the 11th /
Wednesday, December 11, 2024 Preliminary First issue
BABY MARY
MAMORU HORIGUCHI
ARISA
RINNE YOSHIDA
YASUYO SAITO
and more
Specialist
The guests for the preliminary and first issue are BABY MARY, the originator of Harajuku Kawaii and a well-trusted icon among designers from around the world.
And Arisa Hazumi, who is active as a marine sustainability planner and model.
The preliminary first issue will feature photographer Mamoru Horiguchi, artist Rinne Yoshida, model-talent Yasuyo Saito, and more. We will also invite other guests who are active in various genres.
* Other guests will be announced on this website in due course.
Fashion
BABY MARY, the icon who has been leading the street scene for a long time and has introduced "Harajuku KAWAII" culture to the world, is a well trusted icon among designers all over the world.
Her boutique, FALINE, has always been a pioneer of love, creating a movement where young people of the times come and go in search of stimulation and a salon-like society is formed.
My all-time favorite scent is CHANEL COCO MADEMOISELLE .
A scent holds memories, becomes an everlasting trace.
I remember COCO as the perfume that Sayuri, who worked at my boutique, FALINE, gave me for my birthday.
The gift of perfume alone was special
I fell in love with CHANEL's perfume for my hair, and since then, I've never been able to forget it.
Every time I spray myself with it every morning, I become more sensual.
I can't forget the smell of the perfume of the person I fell in love with or the person I loved, and I get a thrill when something shifts in the air.
Sad thoughts and memories come back to us in a flash.
Our five senses remember the scent, and it can make our hearts clench or bring tears to our eyes, and our sense of smell appeals to our hearts in a romantic way.
Memories of travel also accompany us with scents.
The dry palms of Ibiza Island and the sea breeze of the Mediterranean Sea come to stimulate adrenaline.
The subtropical and intoxicating scent of Bali brings you to an exotic foreign land.
Proust, a lifestyle magazine, expresses the most important thoughts and feelings in life through scents.
We will weave and fold dreamlike scenes, so I hope you will stop by and take a look.
With love, BABY MARY
The intersection of
memory and scent
Marine Sustainability Planner
Marine Sustainability Planner, Tokyo University of Marine Science and Technology, Department of Aquatic Environmental Education, Model.
From childhood, she traveled with her mother, a scuba diver, to many countries around the world and witnessed a variety of marine environments.
She found that countries with less education lacked awareness of environmental protection, so she entered Tokyo University of Marine Science and Technology, where she studied the field of aquatic environmental education.
Currently involved in various ethical products and active as an environmental project planner and advisor as a marine sustainability planner.
Since I was a child, I have had the opportunity to visit the world's oceans with my mother, a scuba diver, and have seen a wide variety of marine environments.
There, I realized that while there is abundant nature, there are many areas where environmental awareness has not yet fully taken root due to poverty and various other issues, and problems such as garbage and pollution are serious.
Witnessing such a situation, I decided to major in oceanography at Tokyo University of Marine Science and Technology in order to learn more about the ocean and environmental protection and find out what I could do to help.
In my search for ways to bring more people's attention to the ocean and the environment, I found a job as a "marine sustainability planner" and I am currently working as an environmental project planner and advisor.
As an marine sustainability planner, I am responsible for proposing environmental protection and sustainability initiatives for a future where the ocean and people can live together, and for making as many people as possible aware of the importance of such initiatives.
I hope to provide opportunities for people to realize that the richness of our daily lives is supported by the ocean and the natural environment.
The scents that nature releases are filled with the richness of the ocean and the rest of the world.
However, if environmental pollution continues as it is today, will there be any future left for the next generation to enjoy the scents and beauty of nature?
If nature is lost, the scents and richness we cherish may be lost at the same time.
Through "Proust", which is based on the theme of scent, I hope that by developing an awareness of natural scents in our daily lives, we can nurture a desire to care for the environment and find comfort in living in harmony with nature, even if only a little.
I would be happy if we could help create a future rich in nature by bringing you stories told by the sea.